Deliver connected customer journeys
Understand your customers and create truly personalized experiences.
Know Your Customers
Get a richer view of customers
Unify transactional, demographic, and behavioral data with AI-powered identity management for a holistic view of customers.
Enrich data and predict intent
Enhance profiles with diverse data sources, including proprietary intelligence, and unlock predictions with prebuilt AI models.
Create customer segments
Build new segments or discover new audiences with AI recommendations that are continually updated with real-time data.
Respect consent and privacy
Add consent data during the unification process using automatic data refresh to ensure that your organization meets privacy and security regulations.
Engage On Their Terms
Deliver real-time journeys
Create real-time customer journeys across channels that are contextually relevant and can be optimized with A/B testing.
Boost engagement with AI
Deliver tailored experiences with the right message at the right time using AI-driven channel selection.
Nurture and share leads
Hand off scored, qualified leads to sellers automatically and measure pipeline success with prebuilt analytics dashboards.
Reach customers where they are
Engage customers using prebuilt digital channels including text, email, and push notifications, and then seamlessly add custom channels to the journey.
Boost Your Productivity
Get insights faster
Discover insights and quickly understand customer attributes with individual profile summaries using Microsoft Copilot.
Simplify audience targeting
Describe your target segments to Copilot and quickly build, review, and modify customer segments.
Tailor content quickly
Generate tailored content and headlines, branded emails, and captivating images for any segment with Copilot.
Create journeys easily
Simplify journey creation with Copilot by defining your business goals, target audience, or desired flows.
The Total Economic Impact of Microsoft Dynamics 365 Customer Insights
Explore the advantages of Dynamics 365 Customer Insights in this commissioned study conducted by Forrester Consulting.
Frequently Asked Questions
Customer Insights can unify data from CRM, ERP, web analytics, social media, transaction systems, call centers, and third-party data sources.
No. Customer Insights provides prebuilt connectors and APIs to easily integrate with Microsoft Dynamics 365 apps and many external systems.
It uses AI to analyze customer data, identify patterns, predict behaviors like churn or purchase likelihood, and recommend next best actions.
Yes. You can build dynamic segments based on real-time customer behavior, demographics, and preferences for targeted campaigns.
Yes. It adheres to Microsoft’s enterprise-grade security and compliance standards including GDPR, HIPAA, and ISO certifications.
ERBrains offers full lifecycle support including data strategy, integration, custom analytics setup, training, and ongoing optimization.
